Inspiring Profiles: Jamie Makeup

By Alexis Trifon

Jamie Makeup, also known as Jamie Greenberg, is a celebrity makeup artist with 20+ years of experience. Her clients include Chelsea Handler, Kaylee Cuoco, Kristen Stewart, and more! Jamie's social media presence ranges from Instagram to TikTok, delivering informative yet funny videos to her hundreds of thousands of followers. In 2020, Jamie launched Jamie Makeup, a 100% clean, carbon-neutral product line that offers a multifunctional approach to red carpet looks at home. In this Life with Lex article, we touch on Jamie's career in Hollywood, mental health, and the activism behind her brand.

What led you to a career in makeup?

"I've always been interested in makeup. From my childhood, I have very distinct memories of playing with makeup and watching my mom do her own, thinking she looked so beautiful. Eventually, I worked at an Ulta and made my way up to where I am today. It's been a long journey, but I've never stopped feeling inspired by making people feel beautiful."

In what ways do you prioritize your mental health while being a CEO, mother, and wife?

"It isn't easy, but I put a lot of effort into finding balance. I do my best to show up in all areas of my life, whether that be as a softball mom on the sideline, in a product development meeting, or doing a client's makeup—sometimes all of those in one day! It's also SO important to include self-care in the mix. Success starts from within, so never sacrifice checking in on you and showing up for yourself when needed."

What is the biggest lesson that you have learned since working in Hollywood?

"I've learned how important positive relationships are in the industry and in life. I'm very proud of the relationships that I've built. It took a lot of work and time to create strong connections with peers, clients, brands, and people in my life."

How has your view of makeup and the industry changed over time?

"I think I used to care too much about what other people thought. I've learned that being authentic is better than trying to meet other people's expectations, which might not reflect who you are. Whatever is beautiful to you is perfect, and that's all that matters! There is room in the industry and world for all of us to feel good and love how we look."

What inspired you to create Jamie Makeup?

"As a makeup artist, I've tested out countless brands over the years and used to find myself mixing formulas together to get exactly what I wanted out of the products. Eventually, that inspired me to develop my own line so I could actually create and share the products that I wanted to see on the market. All of my products are multifunctional, easy, and quick to apply—and they look fun too."

Last July 4th, you launched your "Let Me Be Clear" campaign, which donated proceeds of your “Clear Bloss” product to Planned Parenthood. The symbolism of a traditionally feminine product, such as makeup, being used to stand up for women’s rights was truly powerful. What sparked this idea?

"I think many of us were feeling fed up and hopeless at the time. The "Let Me Be Clear" campaign was a way to bring power back to the people and raise funds for the cause. As a woman with many followers that also identify as women, I thought it was important that I use my platform to help support essential organizations like Planned Parenthood."

How can makeup express a person’s identity, thoughts, and feelings?

"Makeup is such an important tool for self-expression. There are no rules in makeup! I think it's so wonderful that we can all experiment, play, and find routines that make us feel good. Makeup isn't necessary to be or feel beautiful, but it can also be such an empowering and fun way to amplify our self-expression and feel comfortable in our skin."

Resources to Help:

https://jamiemakeup.com

https://www.instagram.com/jamiemakeup/

https://www.youtube.com/channel/UCtTSjQphOL82k91Aza1fvzw

https://www.allure.com/story/which-beauty-brands-support-abortion-rights